All our impressions are displayed inside the apps
DSP STEFI
A platform for attracting unique, new users and working with current audiences
Based on machine learning, it has its own anti-fraud solutions, including systems for retargeting in mobile applications with smart audience segmentation and specially developed DMP.
Our clients
Our clients
DSP STEFI
DSP STEFI is an international mobile marketing company. Using our own unique platform, we promote mobile applications and brands in the mobile advertising market. We are a young leader and a real locomotive in the UA market in the countries of the Persian Basin, Europe and the USA.
Technologies
Our machine learning models allow us to optimize our bids and target a specific audience, while taking into account the nuances of each application, allowing marketers to diversify their spending and expand their reach beyond traditional platforms.
DMP combines the power of DSP and SSP, providing a single platform for data collection and analysis from both sides. The advertiser can use user information collected through DMP to segment the audience and target advertising campaigns through DSP. At the same time, the publisher can use the data received from users in its advertising platforms to identify the most suitable ads and configure monetization algorithms in SSP.
We take a creative approach to solving the tasks
and use only the most effective promotion strategies.
Social network
We work closely with the largest social media companies.
Advertising networks
We have studied the promotion algorithms in detail and know exactly which sources show the best results and ensure customer loyalty.
We automatically collect data from your tracker
Full
automation
Applications
We are implementing several SDKs to monetize our applications through advertising
Exchanges (Sape)
Auctions for ad impressions in these placements are conducted by exchanges that seek to maximize advertising revenue for the publisher
Buyers (DSPs)
Auctions are filtered and classified according to the advertiser’s key indicators, bids are accepted only for qualified auctions
Apps for advertisers
Impressions are shown to target users, and clicks, installations, and events in the application occur sequentially
How it work
01
Study
Algorithms at the start allow you to optimize the basic purchase, which subsequently takes into account the collected data.
02
Basic Logic level
The basic targeting algorithm is created based on the initial collected data and proven strategies
03
A unique classification
An individual targeting algorithm optimized for installation has been implemented
04
Optimization
The data on the entire funnel (from the click on the ad to the in-app purchase) allows us to modify the algorithm to optimize in the direction of improving retention and in-app purchases
05
Calculation
The cost and profitability of an advertising campaign
Advertising
creatives
In line with the demand for attractive ads, we combine custom attributes from our DMP with real-time auction data so that our algorithms can automatically generate personalized creatives based on the data.
Interactive advertising
Interactive advertising invites users to familiarize themselves with your application before installing it
Interactive experience with the product
Getting to know new or outstanding features of the app
Personalization of advertising - from custom color scheme to localization
Dynamic advertising
Dynamic advertising offers users an individual approach to advertising placement
Create real-time ads based on aggregated data about past interactions
Personalization of advertising - from an individual color scheme to the demonstration of specific products
Why us
Our customized machine learning models help build an engaged, active and growing audience for your application. Along with our ongoing performance optimization, we use aggregated data from our DMP combined with real-time data analysis to detect anomalies and prevent any fraudulent activity.
All platforms
Integrated with all major SSPs
Fraud prevention
The use of anomaly detection before and after the application is submitted
Exclusively in the app
CAAF Members
Any other оquestions?
Contact us and we will answer all your questions. We will also study your project in more detail and offer you the most profitable strategy for promoting your business.
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